THE founders of South Korea’s chaebol (conglomerates) were an ambitious bunch.
Look at the names they picked for their enterprises: Daewoo (“Great Universe”), Hyundai (“The Modern Era”) and Samsung (“Three Stars”, implying a business that would be huge and eternal).
Three stars are featured in Samsung's original logo (left)
Huge Samsung certainly is. The company that began as a small noodle business in 1938 has swelled into a network of 83 companies that account for a staggering 13% of South Korea’s exports. It is rapidly becoming emerging Asia’s version of General Electric, the American conglomerate so beloved of management gurus.
See article: The Economist
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