You can run, but you can’t hide. The newspaper headline that spells out why a name change doesn’t work if that’s the only thing that changes.
This entry was posted on Monday, July 9th, 2012 at 12:24 pm and is filed under rebranding. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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