Time Warner’s naming twavails

January 14, 2010
When it comes to name changes, the Time Warner organization has had its share of unfortunate events.

The merger with AOL produced the misbegotten AOL Time Warner for a brief period before Time Warner executives regained their composure senses and dropped AOL from the corporate name. In this case the name was the least of Time Warner’s problems, however unlovely and humiliating it may have been. Its offspring, Time Warner Telecom, made much heavier weather of its naming challenge.

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