You can run, but you can’t hide. The newspaper headline that spells out why a name change doesn’t work if that’s the only thing that changes.
Blackwater and the name change that didn’t work
July 9, 2012
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rebranding | Tagged: Academi, Blackwater, Blackwater sued over name change, Corporate name changes, corporate rebranding, Xe | 
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Posted by namedropper
