Time Warner’s naming twavails

When it comes to name changes, the Time Warner organization has had its share of unfortunate events.

The merger with AOL produced the misbegotten AOL Time Warner for a brief period before Time Warner executives regained their composure senses and dropped AOL from the corporate name. In this case the name was the least of Time Warner’s problems, however unlovely and humiliating it may have been. Its offspring, Time Warner Telecom, made much heavier weather of its naming challenge.

The entrepreuner’s naming trap 2: Lack of due diligence

Financial advisor Sid Blum had been running his own firm, GreenLight Fee Only Advisors, for more than three years when in April he received a threatening legal letter from Greenlight Capital Inc., the hedge fund led by legendary short-seller David Einhorn.

The letter ordered Mr. Blum to stop using the GreenLight name. The hedge fund followed up by filing a lawsuit in May.