What color is a banana?

Pantone 12-0752, precisely

You may think a banana is just a banana. Dole, the food company, would disagree with you.

They have rendered the creation of a banana into a quasi-science. Sales records show that bananas with a certain color (Pantone 13-0752, also known as Vibrant Yellow) are less likely to sell than bananas one shade warmer – Pantone 12-0752. Also known as Buttercup, the color seems to imply a riper, fresher fruit.

So Dole and other food companies plant bananas under conditions most likely to produce the most desirable color.

It ain’t fresh if it don’t look fresh.

Extracted from Selling Illusions Of Cleanliness (wsj online)

Enhanced by Zemanta

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s