How Apple got its name — the Steve Jobs version

“Executek,” “Matrix,” “Personal Computers Inc.” were among the names Jobs and Apple co-founder Steve Wozniak considered for their company, according to Walter Isaacson in his newly-published biography of Steve Jobs.

Jobs proposed “Apple” after returning from a visit to All One Farm in Chimacum, WA where he had helped tend the apple trees.

“I was on one of my fruitarian diets,” Jobs told Isaacson. “I had just come back from the apple farm. It sounded fun, spirited, and not intimidating. Apple took the edge off the word ‘computer.'”

All One Family Farm, where Steve Jobs found his inspiration for Apple
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5 thoughts on “How Apple got its name — the Steve Jobs version

  1. Pingback: The Death of Steve Jobs « Creative Blathering

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  3. It’s really a nice and useful piece of information. I am happy that you simply shared this helpful information with us. Please stay us informed like this. Thanks for sharing.

    1. Robert, the only reference I can find for All One Farm is in Chimacum, Washington state. Do you have a reference for an All One Farm in Oregon? Thanks for your help with this.

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