GM brands are hot among Japanese buyers. But it’s not cars they are buying. The buzz is around bicycles.
Bicycles with GM logos (all made in China) are sold at more than 3,000 retailers in Japan.
The Wall Street Journal reports: “Compared with the battleship gray or dull black utilitarian bikes stacked outside Japanese train stations and supermarkets, GM-brand bikes cut a more exciting profile—because of their mountain-bike styling, prominent logos and vivid colors.”
Top seller? The Hummer.