What has the name ‘Starbucks’ got to do with coffee?
Apart from now being the name of the world’s largest coffee chain, it has absolutely nothing to do with the dark, bitter brew.
Here’s an important naming lesson for every entrepreneur.
Notes on naming and the business of names
What has the name ‘Starbucks’ got to do with coffee?
Apart from now being the name of the world’s largest coffee chain, it has absolutely nothing to do with the dark, bitter brew.
Here’s an important naming lesson for every entrepreneur.