When it comes to name changes, the Time Warner organization has had more than its fair share of unfortunate miss-steps.
Time Warner’s misbegotten merger with AOL produced the behemoth ‘AOL Time Warner’ in 2000. It was a fractious marriage and the promised synergies never materialized. When Time Warner executives regained their senses and control of the company they dropped AOL from the corporate name in 2003 before finally ridding itself the business in 2009.
In this case the name was the least of Time Warner’s problems, however humiliating the unraveling may have been.
Its offspring, Time Warner Telecom, has made much heavier weather of its naming challenge.